Advertise
To advertise in Agricultural Trader:
Telephone (01271) 341650 or fax (01271) 341666.
2010 Print Edition Rates
| Size |
Rate |
3 Months |
6 Months |
12 Months |
4x1
(cmxcolumn) |
£49 |
£44.10 |
£39.20 |
£34.30 |
| 4x2 |
£61 |
£54.90 |
£48.80 |
£42.70 |
| 8x2 |
£95 |
£85.50 |
£76 |
£66.50 |
| 16x2 |
£120 |
£108 |
£96 |
£84 |
| 8x4 |
£120 |
£108 |
£96 |
£84 |
16x4
(quarter page) |
£257 |
£231.30 |
£205.60 |
£179.99 |
16X8
(half page) |
£358 |
£322.20 |
£286.40 |
£250.60 |
270 x331mm
(full page) |
£645 |
£580.50 |
£516 |
£451.50 |
| COLUMN SIZES |
1 column = 32mm
2 columns = 66mm
3 columns = 100mm |
4 columns = 134mm
5 columns = 168mm
6 columns = 202mm |
7 columns = 236mm
8 columns = 270mm
|
Web advertising rates
For further information, telephone (01271) 341650 or fax
(01271) 341666.
2010 copy deadlines
March: 17th February
April: 17th March
May: 14th April
June: 12th May
July: 16th June
Aug: 14th July
September: 11th August
Oct: 15th September
Nov: 13th October
Dec: 17th November
Jan 2011: 8th December
Software used by Studio
Quark Xpress version 4.11
Adobe Acrobat 4.0 + Distiller.
Adobe Photoshop 6.0 and 7.0
WORD DOCUMENTS ONLY can be received in Microsoft Word 6 and Microsoft
Excel 5 for Windows and Mac.
(Please do not supply artwork on a word programme)
PDF
It is vital the PDF contains flattened artwork. All black text has to
be 100% black and not made up of CMYK. PDF format is the best mode of
supplying artwork as all fonts and graphics are embedded automatically.
All full colour artwork to be in CMYK and FLATTENED.
We use QuarkXpress 4.11 and require all fonts and graphics to be embedded
- we are not permitted to install your fonts so if they are not embedded
we reserve the right to change your fonts without prior notice.
Graphics
Graphics can to be supplied as either a PDF, JPEG, TIFF or EPS.
All Must have fonts and graphics embedded.
Full colour graphics to be saved as CMYK
NO RGB FORMATS PLEASE AND MUST BE FLATTENED.
E-mailing JPEG Photographs
Our requirements for e-mailed images
Resolution Size Either 72dpi At least x4 final printed image Or 300dpi
Same size as final printed image
Internet / E-mail Artwork
PDF’s and EPSF’s - We can receive A/W by E-Mail. It is
however essential that all fonts and graphics are embedded into the artwork,
as we are not permitted to install fonts. The best format to supply artwork
in is as a PDF. Please ensure that all fonts and graphics are embedded.
ISDN
Our ISDN numbers are 0845 0704807 and 0845 0704808
We prefer to receive PDF’s via Transmission Manager it is essential
that all fonts and graphics are embedded into the artwork as a PDF format
- as we are not permitted to install fonts, please ensure the advert.
depth and column sizes are correct (see “Column Sizes” section)
also note:- The programs we can receive in :- See “Software used
by Studio” section of this data sheet. Please ensure that the file
name easily identifies the item being sent.
Colour Knock-Outs
If you are supplying a full colour advert, which involves colour text
over a colour background (for example light text i.e. yellow on a darker
background i.e. mid to dark blue), it is vital that you ensure the size
of the text within the advert is NOT BELOW 12 point. Text that is used
smaller than this will blur badly because of the knock-outs and registration.
Please ensure that colour text used on a colour background is always knocked-out.
Again Not below size 12 point for all the above same reasons. If you are
using dark text on a light coloured background, i.e. red text on a yellow
or cream background), then this does not need to be knocked out, as it
will print as a dominant colour on top of a light colour. Experience tells
us that non-serif fonts (i.e. helvetica, futura, swiss etc) reproduce
better in knock-out colour, as they are generally thicker and bolder.
If you require any additional information please call (01271) 341650
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